Taking the Plunge for Cancer Research
Fundraising doesn’t always look like clipboards and quiet appeals. Sometimes, it looks like a dunk tank where supporters take the plunge for cancer research.
Last July, Dunk for Discovery transformed the MCW Courtyard into a high-energy splash zone, bringing together MCW leaders, faculty, special guests, and supporters for a fundraising event that was equal parts fun and fearless. Hosted as part of the lead-up to the inaugural Audaxity bike ride, the afternoon delivered laughs, cheers, and plenty of cold-water courage—all in support of cancer research.
The event was organized by two teams—the Thoracic Thunderbolts and the Cancer Crushers—who set the tone early by rallying participants and spectators alike. More than 20 volunteers climbed into the dunk tank as friends, colleagues, and family members stepped up to take their best shot. Milwaukee Health Commissioner Michael Totoraitis and Wauwatosa Mayor Dennis McBride were among those who took the plunge, while Ehab Atallah, MD, earned the day’s most memorable distinction after being dunked no fewer than 10 times. “I was honored—and amused—to be named the MDP (Most Dunked Player),” he said. “It was such a fun event, filled with an incredible sense of camaraderie.”
Behind the scenes, the event was brought to life by Deborah Amos, MCW Cancer Center grants operations coordinator, Hui-Zi Chen, MD, PhD, and a dedicated team of Standardized Patients (SP)—trained professionals who support medical student education by simulating real patient experiences. “I used to manage the SP program, so I knew that this group had not only an awesome work ethic, but also the willingness to volunteer their time, energy and great ideas for Audaxity, an important event that may not have been on their radar,” said Amos. “We met every Thursday for a few months and brainstormed. The dunk tank sounded like the most fun and challenging activity for everyone.”
For those sitting above the water, the suspense was part of the appeal. “There’s that split second when you realize your coworker’s aim is true—again—and you’re about to plunge into icy water,” said James Thomas, MD. “It’s exhilarating, a little unpleasant, but all for a great cause.”
Beyond the splashes and competition, what stood out most was the sense of community. Family members cheered from the sidelines, colleagues celebrated with one another, and the shared purpose behind the event was impossible to miss. “Everyone was having a great time,” Amos said. “The family members who came to watch their loved ones get dunked were incredible.”
By the end of the day, Dunk for Discovery raised $5,000, exceeding expectations and earning the Best Fundraiser award. More importantly, it showed what Audaxity is all about—people coming together, thinking creatively, and going all in for cancer research.
Watch the video to see Dunk for Discovery in action.
